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      MERGERS AND ACQUISITIONS UPDATES FROM BERKERY NOYES

    Entries in Media (19)

    Monday
    Oct222012

    MEDIA AND MARKETING INDUSTRY SEES HIGHER VALUE DEALS AND RISING REVENUE MULTIPLES

    Berkery Noyes has issued its Media and Marketing Industry merger and acquisition (M&A) report for third quarter 2012. 

    Transaction volume during the first three quarters of 2012 increased five percent compared to the same time period in 2011. M&A activity specifically from second to third quarter 2012 declined five percent. However, total transaction value increased 42 percent and the median revenue multiple rose from 1.0x to 1.5x. In the Marketing segment, Dentsu’s announced acquisition of Aegis Group for $4.9 billion in the third quarter accounted for the largest industry transaction thus far in 2012.

    M&A activity in the B2B Publishing and Information segment increased 18 percent compared to second quarter 2012. “B2B information producers continue to be attractive acquisition targets when they provide high quality data and information on a subscription basis,” stated Kathleen Thomas, Managing Director at Berkery Noyes. “Users continue to demand high quality content, accessibility through many mediums, and more interaction with content creators. All of these factors are driving interest in business information providers.”

    In addition, private equity acquirers accounted for 12 percent of Media and Marketing transaction volume but 31 percent of aggregate value year-to-date. The Carlyle Group’s announced acquisition of Getty Images from Hellman & Friedman for $3.3 billion in third quarter 2012 was the largest private equity backed transaction in the report. 

    Wednesday
    May092012

    LOCATION BASED APPS AND SOCIAL DISCOVERY M&A

    Facebook has made several recent, albeit distinct, mobile acquisitions leading up to its initial public offering (IPO). We’ve discussed the acquisitions of Instagram and Tagtile in our previous posts. With its latest acquisition, Facebook has gained a new technology in the “social discovery” space.

    A few days ago, Facebook acquired Glancee, a location based and social discovery app for iOS and Android. Glancee matches users based on interests they have in common or that are relevant to one another. The tool aims to reveal hidden connections. According to PC Magazine, Facebook was also interested in Highlight, one of Glancee’s larger competitors.

    Another similar transaction this year was Groupon’s acquisition of Ditto.me, a social recommendation app. Going beyond the check-in feature of many location apps, Ditto.me allows users to ask their friends for suggestions on everything from places they should visit to restaurants they should patronize. As indicated in Berkery Noyes' first quarter Media and Marketing press release, Groupon has been an active acquirer in 2012, completing five Information Industry transactions so far. 

    Wednesday
    Apr182012

    MEDIA AND MARKETING FIRST QUARTER 2012 TRENDS REPORT

    Berkery Noyes has released its Media and Marketing M&A trends report for the first quarter. 

    The Marketing segment, which saw overall deal activity rise 13 percent, was bolstered by Digital Marketing’s 68 percent rise in volume. According to Kathleen Thomas, managing director at Berkery Noyes, “Content delivery is in the midst of a permanent transformation. Marketers have vast opportunities in front of them to reach customers effectively and efficiently and businesses have compelling new models to attract and monetize end users.”

    For example, OwnerIQ’s acquisition of DiJiPOP shows demand in the marketplace for solutions that facilitate the conversion of website visitors into paying customers. Targeted advertising and paid product placements that occur in real time are becoming even more popular among retailers, as highlighted by their more frequent use of social media to identify and engage potential consumers.

    In the Entertainment segment, 18 of the 38 deals for the quarter were either video or online games. “Zynga’s acquisition of OMGPOP.com for $180 million demonstrates the potential for M&A in social gaming, an area that appears poised for growth,” said Berkery Noyes managing director Evan Klein.” 

    Tuesday
    Jan312012

    FULL YEAR 2011 TREND REPORTS

    Berkery Noyes has released eight Full Year 2011 Trend Reports. Here is some commentary from our managing directors.

    Media & Marketing Industry:

    “The Media and Marketing Industry is continuing its strong recovery from a slow Fourth Quarter in 2010,” said Evan Klein, Managing Director at Berkery Noyes. “Marketing services and digital media companies have all benefited from a large increase in internet advertising revenues in 2011, and look to be promising segments for driving M&A activity.”

    Online & Mobile Industry:

    “M&A activity for social media and analytics companies continues to grow as a broader range of players seek to capitalize on this evolution in media and marketing communications,” said Kathleen Thomas, Managing Director at Berkery Noyes. “The world’s largest retailer, Walmart, entered the market in April with their $300 million acquisition of Kosmix Corporation, and Kosmix, now known as @WalmartLabs, has already completed four deals.”

    Financial Technology Industry:

    “At present we are seeing destructive creativity going on in a number of financial service sectors,” said Peter Ognibene, Berkery Noyes managing director. “For instance, smart phones have become digital wallets and are enabling a host of banking and other mobile commerce activities. There has also been an increase in consumer focus on wealth management strategies. And as always in times of turmoil and uncertainty – there is a desire for more precise and forward looking risk management tools, especially enterprise-wide.”

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